I love to work with clients that want to be better – better understand real challenges and opportunities, better develop and execute a unique brand positioning. To help clients accentuate, position, and broadcast their value, I employ a rich arsenal of marketing expertise. In all areas, I aim to help brands define their space and make differentiated connections with critical audiences.
- Brand development (competitive research, strategy, positioning)
- Marketing communications (strategy, developing internal channels and practices, writing, editing, design management, media relations)
- Consumer insights (profile development, innovation, testing)
Over the past 20+ years of my career, I have had the opportunity to work with a wide variety of clients in different industries, B2B and B2C alike. Select clients include Kering, Omnicom, FileNet, Bates 141, The North Face, McDonald’s, UBS, Coca-Cola, Avon, Ray Ban, Ralph Lauren, and The Research Board.
My education includes a B.A. in International Relations and another in Languages from Mills College in Oakland, California. I also received a certificate in Fashion Design from The Fashion Institute of Design and Merchandising in Los Angeles, California.
Samples of collateral and insights I have created can be downloaded below:
Insights report PDF (research and design strategy and management from inception through delivery, writing and editing)
Consumer profiles and market report PDF (research and design strategy and management from inception through delivery, writing and editing)