Welcome to my Portfolio!

My professional background spans insights consulting for brands like Omnicom, Nike, and LVMH in China, narrative storytelling for The New York Times and Rebel Girls, and current strategic communications select clients. Across roles, my focus has stayed the same: turning complexity into clarity, and story into strategy.

Now, I split my time between crafting communications strategy for creative and cultural projects and building Sparklandia, a home for stories and ideas about energy, optimism, and transformation.

Here, you’ll find examples of my work, creative projects, and learn about SCAD, a cardiac condition that affects tens of thousands of people — including me.